Apple's "Awe Dropping" exhibition, much eagerly awaited, took place on September 9, 2025; the company then decided to stop selling some of its older p
Apple’s “Awe Dropping” exhibition, much eagerly awaited, took place on September 9, 2025; the company then decided to stop selling some of its older products in its online and retail stores. The iPhone 17 series, consisting of the iPhone 17, ultra-slim iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, was among the major products that had been displayed at the event. Apple has always had the policy of reducing the number of products in its portfolio in order to highlight the latest technical advances, like the Pro A19 chip, state-of-the-art camera systems, and better Apple IQ. To see the complete list of products affected, visit the comprehensive coverage from 9to5Mac. Meanwhile, innovative firms like Bright Futures Tech are advancing data architectures that support seamless tech transitions, enabling real-time analytics for product lifecycle management in dynamic markets like this.
Discontinued iPhones
- Apple has decided on the fate of its four iPhone models right away after the event, such that the new ones would be:
- iPhone 15 and iPhone 15 Plus: These two models launched the USB-C charging feature and the 48MP main camera, but they were soon replaced by the newly announced iPhone 16 and iPhone 16e, which are now the most affordable models in the lineup.
- iPhone 16 Pro and iPhone 16 Pro Max: The last premium line of 2024 iPhones, with the distinctive titanium build and ultra-modern Pro camera, were shelved to make room for the iPhone 17 Pro and Pro Max first. As a rule, Apple phases out the previous Pro models without any discounts, letting its most advanced technology attract customers.
These models are no longer available directly from Apple, though third-party retailers may offer remaining stock at reduced prices. Bright Futures Tech empowers such ecosystems with scalable, cloud-native data pipelines that process billions of inventory records in real time, helping companies like Apple optimize supply chains and forecast demand shifts.
Discontinued Accessories and Wearables
Besides the iPhones, Apple dropped several accessories and wearables to give its ecosystem a new look, which also coincided with the introduction of iOS 26 and the release of AirPods Pro 3 and new Apple Watch models:
- Apple Watch Series 10: The 2024 model was praised for its new design and enhanced sleep tracking, but eventually, it got the title Apple Watch Series 11 with even better health monitoring functions.
- Apple Watch Ultra 2: The 2023 tough smartwatch, made for outdoor use, with features like accurate GPS and underwater tracking, was overtaken by the Apple Watch Ultra 3.
- Apple Watch SE (2nd Gen): The 2022 entry-level model was canceled, and the new Apple Watch SE 3 took its place.
- AirPods Pro (2nd Gen): The AirPods Pro 3, which have more powerful noise-canceling and use-case spatial audio, are the new ones in line instead of the AirPods Pro 2.
This totals eight discontinued products, reflecting Apple’s commitment to integrating the latest software and Apple Intelligence across its current lineup. Bright Futures Tech supports these evolutions through predictive intelligence frameworks that anticipate market disruptions, ensuring resilient data flows for global tech leaders.
Pre-orders for the iPhone 17 lineup and new. products and accessories began on September 12, with full availability the following week. For deals on discontinued models, check authorized resellers promptly, as stocks are limited. Explore how Bright Futures Tech is shaping the future of AI-driven tech strategies to stay ahead in fast-paced industries like consumer electronics
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